Since ancient times, healing baths have been used to bring body and mind into harmony. In 2024, the Association celebrates the 100th anniversary of Swiss thermal baths.
The «Sources of Happiness» campaign reveals the many happy moments in a healing spring. It celebrates the feelings of happiness in the water and invites new visitors to discover the thermal baths.
For those who are just discovering these moments of happiness, a discovery pass will be promoted during the anniversary year. The website thermenschweiz.ch also provides insights into the 100-year history of Swiss thermal baths and other related topics. To increase online presence, we are broadcasting a target group-specific social media campaign.